Luxe was founded by Luke Niblett-Ford after years of running projects end-to-end inside traditional showrooms. The brand exists to prove that a beautiful, professional kitchen service doesn't need a high-street showroom to thrive.
For several years, Luke worked inside established kitchen showrooms, independently managing his own projects from first design through to completion. Client meetings, sales, day-to-day coordination, all while earning only a small commission on each sale.
He had the confidence and experience to start his own business, but the traditional route felt overwhelming: a physical showroom, high rents, rising business rates, long-term overheads. With high-street footfall in decline, that model felt increasingly risky and outdated.
COVID changed everything. Retailers across the industry kept trading successfully through video consultations, remote design presentations, clearly defined design packages and samples sent directly to clients. It became clear that a showroom was not essential to delivering a professional, high-quality design service. That moment shaped the Luxe approach.
When Luxe launched, the focus was on building the business properly from day one. Significant time went into developing the brand, establishing strong manufacturer and supplier relationships, and creating systems that made the design and sales process clear, efficient and professional. From the outset, the priority was to go above and beyond for every customer.
That customer-first approach led to strong engagement, repeat enquiries and a growing number of genuine five-star reviews. Projects built momentum through reputation rather than advertising, and Luxe quickly developed a strong local presence.
After year one, the business continued to go from strength to strength. Sales tripled in the following year. Much of that time was spent strengthening the foundations: refining terms, improving internal systems and streamlining the design journey, while the Luxe brand grew in recognition and credibility.
Today, Luxe operates as a modern, design-led, low-overhead business that reflects how customers now want to buy kitchens. The franchise model has been developed so experienced designers can benefit from proven systems, established supplier relationships and a trusted brand, without navigating the same risks alone.
Luke graduated with distinction in Fine Cabinet Making in 2013, sparking a passion for bespoke kitchen and furniture design. He began his career as a kitchen designer in 2014, gaining extensive experience across affordable bespoke kitchens and exclusive luxury projects, guiding work from initial concept to flawless completion.
Katie graduated with distinction in Photography & Media Studies from Leicester College in 2013. Her passion for interior design makes her the ideal photographer for Luxe, specialising in capturing bespoke kitchens in their natural home environments with a particular talent for working with natural light.
“Wow! After getting quotes from most high-street kitchen designers, then receiving a quotation from Luxe, I was surprised to find pricing was similar. However the quality far exceeds anything from the high-street designers.”
“Having received similar quotes from other national and local companies, we decided to go with Luke. Our shaker-style kitchen is a perfect blend of style and quality. The cabinetry, finishes and overall feel is solid and well-made to last.”
“The quality of the cabinetry and installation is excellent, and pricing was transparent with no surprises. Overall, a smooth experience under pressure and an impressive end result. I'll definitely be using Luxe Kitchens again in the future.”
“A dream kitchen without lifting a finger. From the very first conversation, Luke at Luxe made the entire experience feel effortless. He not only designed a kitchen that's both stunning and functional, but also took full charge of organising every detail of the project.”
We're selectively expanding the franchise across the UK. If you're an experienced designer ready to run your own region, we'd love to hear from you.
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